Beane began working with Cruyff in the foundation of the Cruyff Institute – an educational institution aimed at educating athletes, sport and business professionals in the field of sport management - in 2002 and continued his work there until Johan’s passing last year.
As a player he had played professionally in the United Systems of Independent Soccer Leagues (USISL) in America and, before that, he had also played NCAA Division I football at Dartmouth College. Eventually he transitioned into coaching where he obtained the US Soccer Federation “A” License, coaching both collegiately and professionally.
His other main calling was teaching where he has enjoyed an academic career in a number of institutes having obtained an M.A. in Education and a Secondary Teaching Credential from Stanford University.
More recently, Beane has set up TOVO Training which is a program aimed at developing players’ competencies, cognition and character through game-based exercises. Using the knowledge that he has gained over the years and which typically is available to players at the top academies, he now wants to pass this on to those who wouldn’t normally have access to such knowledge.
On top of it all, Beane wants to get football players thinking on their game: the trait that often marked out Cruyff’s teams and players.
The rest of the interview can be read on Blueprint for Football.
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